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For PE & VC

GTM Hiring That Protects the Investment Case

We partner with private equity and venture funds to build the revenue teams behind the plan. Portfolio-wide search, independent GTM diligence and leadership assessment for software businesses from first commercial hire to CRO.

14 Days

Shortlist delivered, continuously pipelined

6 Functions

Leadership, IC, SE, channel, CS, marketing

Global

UK, EMEA and North America coverage

Live Data

Hiring signals from our in-house GTM CRM

PE Success Stories

Revenue teams built inside sponsor-backed software vendors

A selection of portfolio partnerships, from single critical seats to multi-year field build-outs. Every hire assessed to the same standard, with no fall-offs across the book.

72

GTM placements across PE and VC-backed vendors

17

Portfolio companies partnered with since 2020

0

Fall-offs across every placement made

6 Years

Longest continuous portfolio partnership

Nasuni

2023 to 2026

21 hires

A multi-year partnership scaling the field organisation across regions: regional sales managers, enterprise AEs, partner management and customer success, alongside a retained leadership search.

  • Regional Sales Manager
  • Enterprise AE
  • Partner Manager
  • Customer Success
  • Retained Search

Infoblox

2024 to 2026

12 hires

Enterprise and commercial sales build-out across two years, including a director-level appointment and a run of major account executives hired into named territories.

  • Major AE
  • Commercial AE
  • Director of Sales

Assent

2025 to 2026

6 hires

Strategic account executive cohort delivered inside a single hiring cycle, keeping ramp aligned to the plan rather than staggered across quarters.

  • Strategic AE
  • Account Executive

Resilio

2025

5 hires

A full go-to-market layer in under six months: new logo AEs, account management and the SDR leadership to build pipeline behind them.

  • Account Executive
  • Account Manager
  • SDR Manager

UniFocus

2023 to 2024

5 hires

Sales cohort hiring through a growth phase, with a consistent assessment standard applied to every seat so attainment was comparable across the team.

  • Sales
  • Account Executive

Virtuozzo

2021 to 2022

4 hires

International AE hiring across EMEA for an infrastructure software vendor, sourced against a mapped competitor set rather than inbound applicants.

  • Account Executive

What We Do for Funds

One search partner across the portfolio

Most funds carry the same problem in several companies at once: revenue plans built on headcount that has not been hired yet. We work at fund level so hiring standards, assessment and commercials stay consistent wherever the need appears.

Portfolio Search

One partner across multiple portfolio companies, with shared market mapping, agreed commercial terms and consistent assessment standards.

GTM Diligence

Pre or post-investment review of a target's revenue team: quota coverage, attainment distribution, ramp times, tenure risk and leadership gaps.

Value Creation Support

Hiring plans mapped to the value creation plan, sequenced by quarter, with cost per hire and expected productivity modelled up front.

Leadership Assessment

Independent read on incumbent GTM leaders against the next stage of growth, benchmarked to comparable scale-ups in your sector.

By Stage

The right hire for the stage you are funding

Seed to Series A

First sales hires, founder-led selling handover and the initial pipeline engine. We build repeatable motion before you scale headcount.

  • Founding AE
  • Head of Sales
  • First Sales Engineer
  • Demand Gen Lead

Series B to C

Layered GTM leadership, segment specialisation and international expansion. This is where hiring mistakes cost the most.

  • VP Sales
  • Enterprise AEs
  • Sales Engineering Lead
  • CS Leadership

Growth Equity and Buyout

Professionalising a GTM function ahead of the next round or an exit: forecast discipline, MEDDPICC rigour and true pipeline coverage.

  • CRO
  • VP Revenue Operations
  • Channel and Alliances
  • Regional GMs

GTM Diligence

What we look at in a revenue team

Before or shortly after an investment, we give an independent read on whether the go-to-market organisation can carry the number in the plan, and what it would take to close the gap.

Model the cost of a slow hire
  • Quota coverage versus plan and realistic attainment distribution
  • Ramp time by segment and the true cost of an unfilled seat
  • Pipeline generation split: outbound, marketing, partner and expansion
  • Qualification discipline and forecast accuracy, typically against MEDDPICC
  • Sales engineering and post-sales ratios versus sector norms
  • Leadership bench, single points of failure and flight risk
  • Compensation benchmarked against live market data
  • Time to hire and the revenue leak in the current hiring process

How We Engage

Commercial models built for funds

A dedicated, mapped search of the full market with structured assessment against the competencies the next stage demands. Shortlist within 14 days, with continuous pipelining until the offer is signed.

Fund-level terms mean every portfolio company draws on the same agreement, and we share market intelligence across searches rather than starting cold each time.

Speed Protects Revenue

An empty quota-carrying seat leaks revenue every selling day. We shortlist in 14 days and keep pipelining behind the finalists.

Consistent Standards

The same assessment framework across every portfolio company, so board packs compare like for like.

Market Intelligence

Our in-house GTM CRM tracks live hiring signals across software vendors, so advice to the board is current, not anecdotal.

FAQ

PE and VC hiring questions

Do you work across a whole portfolio?
Yes. We agree one commercial framework with the fund and apply it across every portfolio company, so each business gets the same standard of search without renegotiating terms each time.
Can you support commercial diligence before we invest?
We run GTM diligence on a target's revenue organisation: quota coverage, attainment, ramp, pipeline sources, forecast discipline and leadership risk, benchmarked against comparable software scale-ups.
How quickly can a portfolio company see candidates?
A shortlist is delivered within 14 days of kick-off, and we continue to pipeline beyond it so the search never stalls if a finalist drops out.
What does a delayed GTM hire actually cost?
Every unfilled quota-carrying seat leaks revenue daily. Our Quota Loss Calculator models the loss for your quota, attainment and days-to-hire assumptions so the cost is quantified, not guessed.
Which sectors do you cover?
Enterprise software with deep strength in cyber security, cloud, data, DevOps and AI vendors, from first commercial hire through to CRO.
Retained, contingent or embedded?
All three. Funds typically use retained search for leadership appointments and an embedded or RPO model when a portfolio company is scaling a team quickly.

Talk to us about your portfolio.

Whether it is one critical leadership hire or a hiring plan across several companies, a short call is usually enough to scope it.