About
A boutique built around a small number of clients
GTM Search is a specialist go-to-market recruitment firm working with founders, sales leaders and talent acquisition teams to build exceptionally high-performing GTM functions for growing software businesses.
The Team

Peter Flagg
Founder
Founder of GTM Search. Leads client partnerships and senior go-to-market searches across SaaS, cloud and security, from first brief to onboarding.

Fenn Hogan
Lead Consultant
Specialist in cyber security hiring and an ethical hacker, so briefs get qualified by someone who understands the technology and the buyer.

Richard Bellis
Partner
21 years' experience helping GTM leaders and TA teams recruit great talent across EMEA and the USA. I view great people as the backbone of any organisation. I see the job of the recruitment function as vital to keeping that backbone healthy. Organisations large enough to have in-house recruitment teams are able to adequately self-medicate with off-the-shelf pain relief much of the time. However, often for various reasons, additional external expertise is needed, and that's when I have been able to help over and over again during my career to date.
How We Work
Founder-Led, Deliberately Small
We work closely with a select group of software clients, learning the product, buyer and culture before approaching the market.
Immersion
We start by understanding the product, the buyer, the comp plan and the culture, not just the job spec.
Mapped search
A full market map of the relevant vendors and territories, then direct, personal approaches to the shortlist.
Rigorous qualification
Every candidate is screened against a consistent bar and briefed properly before they meet you.
Close and land
Offer management, counter-offer control and check-ins through the first 90 days.
Track Record
- 40+
- High performers placed / yr
- 83%
- Fill ratio
- 183%
- Avg quota attainment, 12 mo
- 1:1
- Founder-led search
Every search uses a consistent evidence-led assessment and performance is tracked after the hire.
Client Experience
What founders, sales leaders and TA teams say
“Peter and I have partnered at 3 companies. He is a consummate professional and implicitly understands what a sales leader needs from their recruiting partner. His follow-through and communication is refreshing.”
“Peter has never tried to pitch me anything without understanding what I actually require. He truly tries to understand the business and how he can make an impact. I would have no issues putting Peter in front of a hiring manager at any level of seniority.”
“Peter is the best recruiter for top-notch talent I've worked with so far. Very intelligent, understanding business requirements, and resilient, working non-stop until the job is done, bringing relevant, top candidates so we have a genuine choice.”
Let's build your GTM team.
A short intro call is usually enough to tell whether we're the right partner for the search.