About
A boutique built around a small number of clients
GTM Search is a specialist go-to-market recruitment firm working with founders, sales leaders and talent acquisition teams to build exceptionally high-performing GTM functions for growing software businesses.
The team

Peter Flagg
Founder
Founder of GTM Search. Leads client partnerships and senior go-to-market searches across SaaS, cloud and security, from first brief to onboarding.

Fenn Hogan
Lead Consultant
Specialist in cyber security hiring and an ethical hacker, so briefs get qualified by someone who understands the technology and the buyer.

Richard Bellis
Partner
21 years experience helping GTM leaders and TA teams recruit great talent across EMEA and the USA. I view great people as the backbone of any organisation. I see the job of the recruitment function as vital to keeping that backbone healthy. Organisations large enough to have in-house recruitment teams are able to adequately self-medicate with off-the-shelf pain relief much of the time. However, often for various reasons, additional external expertise is needed — and that's when I have been able to help over and over again during my career to date.
Who we are
Founder-led, deliberately small
We specialise in streamlining the process of engaging external hiring partners. Our services extend to founders, sales leaders and talent acquisition professionals building high-performing go-to-market teams for growing SaaS businesses.
Our approach involves close collaboration with a select group of clients at any given time, allowing us to fully immerse ourselves in your company's culture, values and objectives. That dedication produces time-efficient outcomes, so you can focus on expansion and revenue generation.
We recognise the importance of making the right hires and executing growth plans effectively. That is why we prioritise your reputation as an employer and the quality of the recruiting experience, with rigorous qualification standards and a strong emphasis on cultural alignment.
How we work
Immersion
We start by understanding the product, the buyer, the comp plan and the culture, not just the job spec.
Mapped search
A full market map of the relevant vendors and territories, then direct, personal approaches to the shortlist.
Rigorous qualification
Every candidate is screened against a consistent bar and briefed properly before they meet you.
Close and land
Offer management, counter-offer control and check-ins through the first 90 days.
Track record
- 40+
- High performers placed / yr
- 83%
- Fill ratio
- 183%
- Avg quota attainment, 12 mo
- 1:1
- Founder-led search
Every search runs on the MEDDPICC sales motion and our ICCE hiring framework, and we track rep performance long after the offer is signed, so the bar stays high.
Client experience
What founders, sales leaders and TA teams say
“Peter and I have partnered at 3 companies. He is a consummate professional and implicitly understands what a sales leader needs from their recruiting partner. His follow-through and communication is refreshing.”
“Peter has never tried to pitch me anything without understanding what I actually require. He truly tries to understand the business and how he can make an impact. I would have no issues putting Peter in front of a hiring manager at any level of seniority.”
“Peter is the best recruiter for top-notch talent I've worked with so far. Very intelligent, understanding business requirements, and resilient, working non-stop until the job is done, bringing relevant, top candidates so we have a genuine choice.”
“We engaged Peter to help us recruit for a newly created position with a very specific profile. Despite the challenge, he delivered an exceptional candidate who has become a tremendous asset to our business.”
“I've had the pleasure of working closely with Peter during a recent executive search for multiple enterprise sales candidates, and I can't recommend him highly enough. His in-depth understanding of the industry ensured we connected with the most qualified candidates.”
“I have no hesitation in recommending the services of Peter. His professionalism and attention to detail is the same, no matter if you are the hirer or job hunter, inevitably delivering a successful recruitment process.”
Let's build your GTM team.
A short intro call is usually enough to tell whether we're the right partner for the search.